NBDF Launches Educate to Elevate

The National Bleeding Disorders Foundation (NBDF) is launching Educate to Elevate, a multi-year initiative to raise public awareness, educate communities, and improve healthcare access for individuals with bleeding disorders.

The campaign features celebrity advocates including Melora Hardin, Amy Jo Johnson, Jonathan Frakes, Jason Ritter, and Greg Grunberg, alongside medical experts and people living with bleeding disorders – amplifying the experiences and challenges faced by people who live with these disorders every day.

“Bleeding disorders such as hemophilia and von Willebrand disease are serious, and, particularly when they affect women and girls, are often misdiagnosed or underdiagnosed,” said Philip M. Gattone, M.Ed., president and CEO of NBDF.  “By elevating the voices of those who live with these disorders, the campaign hopes to improve understanding so these individuals can get the care and support they need.”

Celebrity-Driven Videos and Digital Engagement

The campaign launches with a series of short videos, spotlighting themes such as difficulty obtaining an accurate diagnosis, finding support, and the importance of community-centered research. The videos will feature celebrities sharing personal messages as well as people living with bleeding disorders discussing their experiences.

“I know how difficult it can be to live with a rare disease that isn’t understood by the general public or even healthcare providers,” said Greg Grunberg. “These are ordinary people who are often dealing with extraordinary challenges, and I’m proud to lend a hand to make their voices and experiences heard.”

Get Involved 

There are many ways you can support Educate to Elevate and help raise awareness. 

Watch the videos

Visit Educate to Elevate on bleeding.org to watch the videos and learn more about the experiences of people living with bleeding disorders.

Spread the word

Follow NBDF on social media and share the videos with your network:

Use the hashtag #EducatetoElevate 

Make a Donation or Fundraise

Help support the campaign! Together, we can elevate understanding and ensure everyone with a bleeding disorder gets the care and support they deserve.

Source: National Bleeding Disorders Foundation, December 2025

NBDF’s Educate to Elevate partners, Sanofi, Kedrion BioPharma, and Genetech, a member of the Roche group, provided support for this initiative.

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